Hong Kong is home. LUAH launched online in 2022 and opened our first store in Sheung Wan two years later. This city is where our roots began and where we have built our community.
This year, we started a new chapter with our LUAH HQ on Shin Hing Street, a spot we've been quietly moving into since July. The goal was clear from the start: a bigger space for our team and community to connect.
We opened this space to our ambassadors, some of whom have supported LUAH loudly from day one. And so, the roots of ROOTED, an exclusive ambassador event, were planted.
The day started with a slow-flow yoga session at Be Earth Studio. It was an hour away from travel schedules and inboxes, with time to slow down and reset.
Afterwards, we walked up the hill to our new Central HQ and enjoyed post-workout refreshments while ambassadors explored our newest drops in person. It was a time for catching up with our LUAH family, sharing stories from summer adventures and bonding over favourite new pieces from our Mini Charm Collection.
Thank you to everyone who joined. Next up, we're opening the doors wider. Join us for a block party at LUAH HQ on September 12. More details coming soon ;)
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