Shopping in Soho, Hong Kong

Looking for where to shop in Soho, Hong Kong? I work at LUAH, a jewelry brand with a shop on Shin Hing Street. Visitors often ask me and my colleagues where else they should shop nearby. This is the route we usually give them.

I’d recommend spending less time at the big global chains since you’ve got those back at home. The shops here are smaller, independent and mostly local, and buying from them supports Hong Kong designers.

Start in Central

Central Market

If you’re starting your day in Central, begin at Central Market. It’s full of small shops and stalls, selling clothes, souvenirs, homeware, and the occasional jewelry stall. The line-up changes often, so you’ll probably find something different each time you visit.

The building has several floors, and you can grab a quick bite or sit down for a proper meal. The ground floor has plenty of good cafés for coffee, drinks and snacks. In the middle there’s an open atrium with seating, which is a nice spot to rest and people-watch before you head uphill.

Pottinger Street

Pottinger Street, also known as Stone Slabs Street, was built in the 19th century and is known for its distinctive granite steps that climb through the heart of Central. While the staircase itself is one of Hong Kong’s most photographed streets, much of its character comes from the rows of stalls that line the path. Depending on the season, you’ll find vendors selling costumes, party supplies, festive decorations, accessories, and all sorts of small trinkets.

Take the Mid-Levels Escalator

Next, find the Mid-Levels Escalator. It’s the longest covered outdoor escalator system in the world. It runs downhill in the early morning and goes uphill from about 10:30am, so aim to get there later in the morning.

Get off a few times on the way up. Most of the shops worth visiting are usually around the corner.

Our Favourite Shops in Soho

G.O.D. (Goods of Desire)

Address: G/F & 1/F, 48 Hollywood Road, Central

G.O.D. is known for its distinctly Hong Kong-inspired products that celebrate local culture and everyday life. The store offers a fun, design-focused alternative to mainstream retail and is a favourite for unique gifts and homeware. It’s a great stop if you want to buy something that feels connected to the city.

Goosebump

Address: LG/F, 18A Aberdeen Street, Central

Goosebump is the place to browse for handmade finds, from hats and woven baskets to colourful bags and fun earrings. The selection brings together pieces from independent makers, with plenty of character. Whether you’re looking for a small gift or something a little different for yourself, there’s plenty to look through.

True Arts & Curios

Address: G/F, 89-91 Hollywood Road, Central

If you’re looking for something authentic, True Arts & Curios is a great stop. A long-standing favourite for jewelry, antiques, and unique collectibles. It may seem overwhelming at first, but quickly, it becomes part of the appeal, making it easy to lose track of time browsing the vast collection. Even if you’re not looking to buy, it’s worth stepping inside for a glimpse of Hong Kong’s quieter creative side.

PMQ

Address: 35 Aberdeen Street, Central

Just off Hollywood Road, PMQ remains one of Soho’s best-known creative spaces. Once police-married quarters, it is now home to independent designers, artists, workshops, and rotating exhibitions.

Even if you’re not planning to shop, it’s worth walking through the courtyards, browsing the studios, and stopping for a bite to eat. The building regularly hosts markets, events, and pop-ups that showcase Hong Kong’s creative community.

PabePabe

Address: G/F, 62B Staunton Street, Central

PabePabe makes leather accessories that take inspiration from everyday objects, from door knobs and power sockets to rain boots and work gloves. The designs are playful and a little unexpected, making this a good stop if you’re looking for something that is both fashionable and unique.

Select 18

Address: 14 Tung Street, Sheung Wan

Select 18 is a vintage shop filled with old glasses, bags, hats, radios and vinyl records, alongside a selection of clothes and shoes. The stock has an eclectic feel, so take your time browsing the shelves and looking through the pieces. It’s definitely worth a stop if you are trying to find pieces with a bit of history behind it.

Visit LUAH on Shin Hing Street

We finish at our own shop on Shin Hing Street. LUAH is a Hong Kong jewelry brand, and everything we make is waterproof with a lifetime tarnish warranty. It’s made to be worn in the shower, at the gym, in the sea, and out to dinner.

I’d suggest coming by in the evening. That’s when the restaurants, bars, and cafés bring the area to life, and you’ll often see groups sitting on the steps with a drink, catching up after work.

Next time you’re in Soho, we hope you’ll wander through and see what the neighbourhood has to offer.