The Story

Established in 2021, LUAH is a lifestyle brand for women passionate about health and wellness.

Leading the brand is jewelry designer Kelly Rolim. Like many women, Kelly’s love of jewelry and her active lifestyle didn’t mix. Her favorites got lost or damaged from constantly taking jewelry on and off. Regular wear resulted in tarnishing and fading. Cheap pieces didn’t last, and fine jewelry was either too fragile or valuable to risk.

And so the idea behind LUAH was born – LIFEPROOF jewelry you can wear anywhere and everywhere.

Our journey began with 16 months of product development, working with factories, suppliers and designers across 5 countries and 2 continents. Eventually, by embracing the techniques of Swiss watchmakers, we developed a process to create jewelry that we can proudly say our customers will never have to take off.

In 2022, we launched our first collection and began building our community in Hong Kong and Singapore. By 2023, we launched online in Australia and the United States and in 2024 proudly opened our Flagship Store in our hometown of Hong Kong. 

As we have grown, so has our realization that we are defined by the community of like-minded women that we are building together, as a brand, we are here to champion their diverse talents and empower their unique style.

So whether you’re a yogi, lifter, runner, swimmer, or a busy mom, welcome to LUAH, and welcome to Jewelry Without Limits.