OUR STORY

We make bold, durable jewelry that empowers your style.

The idea began in 2021 with a simple realization. Kelly Rolim, our co-founder and designer, kept running into the same issue: great jewelry rarely survives a busy day.

Pieces tarnished. Chains snapped. Rings disappeared into gym bags.

So we set out to build something different - pieces crafted for everyday movement, finished for lasting wear that you never have to take off.

No care instructions. Just jewelry built for the journey, wherever yours goes.


THE PRODUCT

At LUAH, LIFEPROOF isn’t just a tagline. It’s the standard.

Before our first collection launched, we spent 16 months researching, testing, and prototyping with factories and designers.

The breakthrough? Adopting design and plating techniques used in Swiss Watchmaking.

Today, every LUAH piece is crafted from luxury steel, coated in the highest grade 18K Gold, and backed by a lifetime color warranty.

Everything we make is waterproof, sweatproof, cosmetic friendly and hypoallergenic - so you can swim, lift, shower, and live without ever taking your jewelry off.

Since our first collection in 2022, we continue to learn and refine, but our intention stays the same. Design jewelry that is fluid to your ever-evolving style so you grow a collection of reliable and elevated classics.

OUR GROWING COMMUNITY

LUAH isn’t just a jewelry brand.

It’s a community of people who move in whatever way they choose.

Through CLUB LUAH, we host monthly events with wellness partners, styling sessions, block parties, and community moments designed to bring people together.

From our first collection launch in 2022 to opening the doors of our Flagship Store in 2024, every step has been powered by the community we’re building together.

Welcome to LUAH. Welcome to Jewelry Without Limits.