THE PRODUCT
We design jewelry you never have to take off - crafted for everyday movement, finished for lasting wear.
Each piece combines the craftsmanship of Swiss Watchmaking with the timeless designs of our co-founder Kelly Rolim.
Made from luxury steel the highest-grade 18K Gold and backed by a lifetime color warranty, every product we make is hypoallergenic, waterproof, sweatproof and cosmetic friendly.
The result? LIFEPROOF Jewelry that empowers your style.
BEHIND THE SCENES
We are product perfectionists, working on-the-ground with our manufacturers everyday to craft products we truly stand behind.
Join our designer and co-founder, Kelly Rolim, behind the scenes as she oversees every detail—from sketches to quality control.
THE DETAILS
Tarnishable low-quality jewelry is a problem, and we are here to solve it.
Most jewelry consists of a base metal — brass, copper, or silver — and goes through a process called electroplating, which coats the piece in a microscopic layer of gold.
Unfortunately, using such little gold creates jewelry that tarnishes and discolors when exposed to moisture, lotion, and makeup.
On top of that, electroplating isn’t great for the planet. The process involves an exhaustive chemical bath of liquids like acid cleaners, alkaline cleaners, solvents, and abrasives.
At LUAH, we are committed to sustainably made jewelry that will last our customers for years. Electroplated jewelry simply does not deliver on this commitment.
So, we have thrown out the playbook, sourced materials and manufacturing methods used by Swiss Watchmakers, and created a product truly built for everyday wear.
