Like so many others, our love of jewelry and an active lifestyle didn’t mix. Our favorites got lost or damaged from constantly taking jewelry on and off. Regular wear resulted in tarnishing and fading. Cheap pieces didn’t last, and fine jewelry was either too fragile or valuable to risk.

And so the idea behind LUAH was born.

Taking inspiration from Swiss watchmakers, we developed a process to create jewelry that withstands the demands of everyday life. 

We nurtured relationships with factories, sustainable suppliers and designers, and after a 16-month product development journey, we were finally ready to share our first collection with our growing community.  

Today, the LUAH community defines who we are and everything we make. We’re here to champion their talents and lifestyles, creating durable fine jewelry sans sacrifice.